Pressroom -

For Immediate Release

Media Contact: Ms. Lesley Gamwell 770-552-5915 cgclesley@mindspring.com

Regardless of the color scheme you choose, or the fabric you select, it's the nose not the eyes this season, that will steer our senses and set the mood in any room.

"Now that we're in the heart of entertaining, our sense of smell is heightened," says Bet Haugen Law, founder of FreshBet Fragrances (www.freshbet.com). "Memories are made this time of year, and what we smell can be far more memorable than the decor we choose."

In fact, that is one of the reasons why Bet Haugen Law founded FreshBet Fragrances in 1998.

"The idea for the business came out of my own search for an automatic air freshener dispenser for our home," explains Law. "Our indoor German Shephard brought us lots of love but he also brought a smell with him that lingered long after he left the room."

Too Cool: An Air Freshener Dispenser with Built-In Timer

For any party-giver who is a pet owner or has a smoker in the house, Law recommends Technical Concepts Air Fresheners. The effortless fragrance dispenser has a built-in timer mechanism, odor control options, and a variety of fragrance choices all designed to eliminate/neutralize odors and leave behind an alluring yet fresh, clean scent.

Celebrating her company's fifth year in business, Bet Law has built her Home and Bath Fragrance business into an online specialty shop that quickly, easily and cost-effectively provides an array of industry-leading home fragrances and personal body care products. Some of the most trusted brands in the world, such as Claire Burke and VitaBath™ are FreshBet's top sellers, and the company specializes in offering hard to locate, and seasonal fragrances as well.

This holiday season, Claire Burke's Fresh Cut Spruce™ and Christmas Memories vapourri® sprays were in high demand, but according to Law, the Claire Burke "Classics" such as Original, Fresh Sliced Orange, Applejack & Peel, The Sea, and White Gardenia are top-sellers year-round.

While the popularity of scents tends to be cyclical, according to Unity Marketing, an online research vehicle that focuses on consumer retail trends, vanilla remains the most popular candle fragrance. It also indicates that a new fragrance to make a splash in 2004 is an opium scent.

Celebrities Can't Get Enough All-Natural Candles, Candle Lamps

FreshBet Fragrances (www.freshbet.com) specializes in offering a variety of pure and natural Lavender and other fragrant sprays, candles, and the Eternal Flame Candle Lamps by Enchanted Meadow.

"The hand-made, oil candle lamp makes a wonderful gift idea," says Law. "It makes a stunning statement in any room of the house or business," Law says.

The lamp is available in Linen, Ochre/Mustard, Cabernet/Burgundy and Caramel. The oils are created from the golden fields of Canada where many fragrant botanicals are grown. Eternal Flame Oil Lamp Candles are uniquely different, add decorator flare, and may burn unscented or with scented oils to add subtle room fragrance. Because only the special fiberglass wick actually burns, and not the wax, the candles retain their beauty and shape forever.

It is also the perfect time to enjoy FreshBet's 100% All Natural Veggie Wax Candles with Cotton Wicks. These candles are environmentally friendly and excellent for allergy-sufferers. In fact, the Aroma-Natural selection of candles are endorsed by celebrities including Whoopi Goldberg, Sting, Donatella Versace, Will and Jada Pinkett Smith, Sharon Stone, Sir Elton John and many others who suffer from allergies. In addition, many upscale furniture stores are now featuring Fitz & Floyd Exoticals, a variety of fragrant candles made by one of the most respected names in fine china and home accessories.

Ordering from FreshBet Fragrances online or by calling its toll free number, 1-800-322-0525 is painless and secure.

De-Stress Holiday Gift Shopping

"We aim to de-stress gift shopping for friends and family," Law notes. Orders are shipped the very next business day after FreshBet receives an order, and the company offers a 100% Satisfaction Money Back Guarantee. Returns aren't a hassle, and FreshBet never sells, rents or loans its customers' private data. Freshbet.com is guaranteed secure by Geo Trust and hosted on a secure server for customers' added protection. For additional information or to request a brochure visit www.freshbet.com, or call Lesley Gamwell at 770-552-5915.